Organisational Change and Transition
GRIN Verlag, 2012 - 32 pages
Essay aus dem Jahr 2012 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, -, Sprache: Deutsch, Abstract: Change is inevitable for corporations in order to gain and sustain a competitive advantage within global markets. Referring to Peters and Waterman (2004), the McKinsey 7-S model provides a valuable basis to identify the current situation within Biscuit & Co Ltd (BCL). [...] In 2004, after initiating a massive change programme within BCL, Murphy pushed for a new product launch supported by the Board of BCL. Although the product launch seemed to be successful, Murphy's actions caused massive conflicts between production and sales & marketing and damaged his relationship with Andrew Eastern. The most striking issue, based on the findings, is that Murphy implemented a change programme that was contradictory to the corporate culture and did not involve permanent status employees.
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11 December 360-DEGREE FEEDBACK Andrew Eastern author’s Balanced Scorecard BCL’s competitiveness BCL’s corporate culture BCL’s employees BCL’s management BCL’s workforce Biscuit & Co Change and Transition change process change quadrants model change sponsor change team Competing Value Framework Corporate governance structure E-Journals Eastern and Murphy EBSCOhost Eight Step Model Figure Hartnell Harvard Business Review he/she Human Resource Management implemented a change improved change programme innovation Investigation into Richard Kaplan Kinicki Kotter’s change quadrants Kotter’s eight step Kotter’s ESM Leading change level of urgency Ltd Appendix Management at Biscuit marketing & sales McKinsey 7-S model Murphy’s change initiatives Murphy’s Change Management Murphy’s change strategy Murphy´s change programme Nadler Nikolaou Organisational Change permanent status employees Positioning of Biscuit Positive X Negative Possible instruments proposed change strategy refreeze Richard Murphy’s Change ROCE Selm Source structure for change successful change agent transformation efforts fail unfreeze viewed 11 viewed 9 December