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acceptability of political administrative measures areas of interest awareness and acceptability broadcast caste caste-fellows cent Chi-square chi-square value city as traders Coefficients of relationships component units correlation cultural areas Dhundhari different media documentary films economic activities exposed four villages government officials gramsabha Guttman scale higher-SES respondents highly influenced Impact scores income index of exposure India institutional media Keshopura kinsmen living large village Lazarsfeld leaders level of confidence Low High lower-SES respondents mass communication mass media media of communication media on economic milksellers munication neighbours obtained higher scores occupational categories Pachhewar policies and administrative political policies popular posters and exhibitions Press programmes radio Rajasthan relative effectiveness reliance respondents are highly role sample Sanganer Significant at 0.01 society Sociology Table television three areas tion Tonk District Tordi Total traditional media units of urban urban contacts urban proximity variables village panchayat village-wise analysis whereas Wilbur Schramm