Portfolios that sell: professional techniques for presenting and marketing your photographs

Front Cover
Watson-Guptill, Jun 1, 2003 - Photography - 144 pages
0 Reviews
It used to be that art directors, creative professionals, and producers hired talent based on reputation, networking, and personal relationships. Today's ultracompetitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a "killer" portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines. InPortfolios That Sell, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive, and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers, and illustrators, Oppenheim demonstrates how today's commercial photographer can communicate expertise, experience, and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of no-fail tips and practical advice for effective marketing, self-promotion, and client relationships, Portfolios That Sell is an indispensable guide for the photographer who wants financial as well as artistic success. Filled with scores of high-quality images taken for real-life clients Presents important information about a timely, practical subject A unique look at the business strategies as well as the artistic concerns of preparing a winning portfolio

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Related books

Contents

Developing Your Visual Integrity 17 Storytelling Approach
24
How to Write a Positioning Statement
32
Editorial
42
Copyright

4 other sections not shown

Common terms and phrases

References from web pages

alternativephotography.com: Creating Portfolios That Sell
Portfolios That Sell: Professional Techniques for Presenting and Marketing Your Photographs Selina Oppenheim. UK/Europe: Buy 'Portfolios That Sell' from ...
www.alternativephotography.com/ articles/ art042.html

Simon Plant - Automotive, Life, Location Photographer
Simon Plant is an award winning professional photographer with over a decade of experience in the production of location photography
www.plantphoto.com/ viewimage.php?num=110& album=7

CHI/MW-BLOG
This is a message with a prescribed subject, that is being sent to a dedicated email address that is suppose to appear on Chimw Blog. ...
chimwasmp.org/ blog/ 2003/ 05/ 26.html

STOCKPHOTO Book Details
Extensive resource for stock photography buyers, professional stock photographers, photographic image libraries, and anyone else interested in the stock ...
www.stockphoto.net/ bookstore/ details.php?book=63

Blog on Photoblogs » book reviews
Pretty obvious what this blog is about. Home · About · Privacy Policy · Advertising · chromasia photoshop tutorials · Lighting and the Dramatic Portrait ...
www.blogonphotoblogs.com/ category/ book-reviews

ASMP Bulletin - June 2002
E. DITOR. Peter Skinner. P. RODUCTION. E. DITOR. Cilla Skinner. D. ESIGN. C. ONSULTANT. Ken Silvia. THE PURPOSE OF ASMP. To protect and promote the interest ...
www.asmp.org/ pdfs/ bulletins/ 2002/ june02.pdf

goldlyrics.com - The Internet's Biggest Database Of Song Lyrics
Portfolios That Sell: Professional Techniques for Presenting and Marketing Your Photographs · Successful Self-Promotion for Photographers ...
www.goldlyrics.com/ store/ 1582972109/ Photo_Portfolio_Success.html

Daum 책
Oppenheim, Selina 지음|Watson-Guptill. 2003.6|ISBN 0817455434|PAPERBACK. 평점 평점 : 0.0 0.0|네티즌리뷰(0건)|미디어리뷰(0건). 36660원 → 32990원 (10%↓, ...
book.daum.net/ bookdetail/ book.do?bookid=ENG9780817455439

About the author (2003)

Selina Oppenheim was one of the first consultants for visual professionals in the country, consulting with photographers, graphic designers, and illustrators for over 20 years. She is president of Port Authority, a Boston area–based marketing firm committed to creating strategic programs that enable clients to build businesses around their individual, creative, and financial goals. She lives in Boxborough, MA.

Bibliographic information