SEO: Search Engine Optimization Bible

Front Cover
John Wiley & Sons, Dec 17, 2007 - Computers - 389 pages
7 Reviews
  • This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
  • One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
  • Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
  • Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
  

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Review: SEO: Search Engine Optimization Bible

User Review  - Sharanyan - Goodreads

It's really informative book with Great Examples,Case studies. Author Jerri revealed so many Quick optimization Tips, it's useful for developers and Webmasters. Read full review

Review: SEO: Search Engine Optimization Bible

User Review  - Leon - Goodreads

The best reference for learning Search Engine Optimization Read full review

Contents

Search Engine Basics
3
Creating an SEO Plan
17
SEO Strategies
31
Components of an SEOFriendly Page
43
Keywords and Your Web Site
59
PayperClick and SEO
73
Maximizing PayperClick Strategies
97
Increasing Keyword Success
115
Optimizing Search Strategies
209
Robots Spiders and Crawlers
227
The Truth About SEO Spam
239
Adding SocialMedia Optimization
247
Automated Optimization
257
Maintaining SEO
263
Analyzing Success
271
Appendices
279

Understanding and Using Behavioral Targeting
125
Managing Keyword and PPC Campaigns
133
Keyword Tools and Services
151
Tagging Your Web Site
167
The Content Piece of the Puzzle
177
Understanding the Role of Links and Linking
193
Industry Interviews
287
SEO Software Tools and Resources
347
Glossary
373
Index
381
Copyright

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About the author (2007)

Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, and CNET. She is the author of Google Powered: Productivity with Online Tools and coauthor of Google Analytics, both from Wiley.

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