The origin of competitive strength: fifty years of the auto industry in Japan and the U.S.
The Origin of Competitive Strength looks back on 50 years of automobile manufacturing in Japan and the United States, with special insights comparing Toyota Motor Corporation and General Motors. This work examines the mechanisms of a once-invincible U.S. automotive industry that lost its competitive edge as new Japanese companies experienced significant growth, and poses questions about the true nature of competitive strength in the auto industry and among its leading corporations. The author is a former Toyota executive.
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Prologue The Japanese Automobile Industry Gets on Its Feet
Toyota Moves into the Fast Lane
A Flagship Car
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