The Brand Gap, Revised Edition (Google eBook)
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary
From the back cover:
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”
What people are saying - Write a review
Review: The Brand GapUser Review - Diana - Goodreads
This book is a quick read that provides important information about why branding is more than just an art and more than just business science. It's both! Neumeier teaches us that collaborative effort ... Read full review
Review: The Brand GapUser Review - Alisa - Goodreads
I could see why this book was popular. The supremacy of brand to the business organization. I guess it feels dated because of the lack of customer-centricity...although he makes good points on why ... Read full review
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Brand Gap by Marty Neumeier, The | Graphis | Find Articles at BNET.com
Brand Gap by Marty Neumeier, The from Graphis in Arts provided free by Find Articles
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HOW TO BRIDGE THE DISTANCE BETWEEN BUSINESS STRATEGY AND DESIGN
Copyright © 2003 Neutron LLC. For educational use only. No part of this presentation may. be published, sold, or otherwise used for profit without the ...
samkarp.typepad.com/ sams_blog/ files/ The_Brand_Gap.pdf
An Interview with Marty Neumeier
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archive.neutronllc.com/ Pages/ Interview.html
zonkmimi: The Brand Gap by Marty Neumeier
A great book on the wonderful world of branding. It is a small book which makes it a quick read. He presents the topic in a innovative way that makes it a ...
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The Brand Gap, Neumeier, Marty Neumeier, Paperback, Expanded, Book, ISBN: 0321348109, Marketing & Sales, Industries, Media & Communications, ...
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The Brand Gap by Marty Neumeier : D. Keith Robinson's Asterisk
When I mentioned my interest in branding, quite a few folks recommended I read, The Brand Gap: How to Bridge the Distance Between Business Strategy and ...
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The Brand Gap Book | Marty Neumeier (aukcja 370032852797 ...
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The Brand Gap » slideshare
How to bridge the distance between business strategy and design
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I just met a marketing person from T Mobile and inquired how they measure the effectiveness of direct mail campaigns. He said getting the message across ...
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hypocritical: Zag by Marty Neumeier or The second half of The ...
Rick Turoczy is hypocritical. Sometimes I write hypocritical a marketing blog. This time around it's about hypocritical: Zag by Marty Neumeier or The second ...
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