The Brand Gap, Revised Edition (Google eBook)

Front Cover
Peachpit Press, Aug 4, 2005 - Computers - 208 pages
74 Reviews
THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary

From the back cover:
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

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Great introduction into the concepts of branding. - Goodreads
really easy to read. - Goodreads
A very good book for marketing and advertising insight! - Goodreads
Lots of pictures and white space. - Goodreads

Review: The Brand Gap

User Review  - Fabien Fayard - Goodreads

One of the books to understand branding... Read full review

Review: The Brand Gap

User Review  - Melody - Goodreads

Marty Neumeier has written a systematic presentation of the topic of building and defining a brand that caused me to reexamine what I though I knew about branding. Read full review

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Brand Gap by Marty Neumeier, The | Graphis | Find Articles at
Brand Gap by Marty Neumeier, The from Graphis in Arts provided free by Find Articles p/ articles/ mi_qa3992/ is_200401/ ai_n9353242

Copyright © 2003 Neutron LLC. For educational use only. No part of this presentation may. be published, sold, or otherwise used for profit without the ... sams_blog/ files/ The_Brand_Gap.pdf

An Interview with Marty Neumeier
AN INTERVIEW WITH MARTY NEUMEIER by Brian Alvey Excerpted from Meet the Makers, April 20, 2003 ... Pages/ Interview.html

zonkmimi: The Brand Gap by Marty Neumeier
A great book on the wonderful world of branding. It is a small book which makes it a quick read. He presents the topic in a innovative way that makes it a ... 2007/ 05/ brand-gap-by-marty-neumeier.html

Barnes & - Books: The Brand Gap, by Marty Neumeier ...
The Brand Gap, Neumeier, Marty Neumeier, Paperback, Expanded, Book, ISBN: 0321348109, Marketing & Sales, Industries, Media & Communications, ... The-Brand-Gap/ Marty-Neumeier/ e/ 9780321348104

The Brand Gap by Marty Neumeier : D. Keith Robinson's Asterisk
When I mentioned my interest in branding, quite a few folks recommended I read, The Brand Gap: How to Bridge the Distance Between Business Strategy and ... asterisk/ archive/ 2004/ 09/ brand-gap.php

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The Brand Gap » slideshare
How to bridge the distance between business strategy and design coolstuff/ the-brand-gap

Quantum Physics, Fuzzy Logic, ‘The Brand Gap’ and Your Message at ...
I just met a marketing person from T Mobile and inquired how they measure the effectiveness of direct mail campaigns. He said getting the message across ... desk-notes/ 637/

hypocritical: Zag by Marty Neumeier or The second half of The ...
Rick Turoczy is hypocritical. Sometimes I write hypocritical a marketing blog. This time around it's about hypocritical: Zag by Marty Neumeier or The second ... blog/ 2006/ 10/ zag-by-marty-neumeier-or-second-half.asp

About the author (2005)

Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.

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