books.google.com - THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential...http://books.google.com/books/about/The_Brand_Gap_Revised_Edition.html?id=sibdmqdw-gUC&utm_source=gb-gplus-shareThe Brand Gap, Revised Edition
