Telecommunications: An Introduction to Electronic Media

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McGraw-Hill, 2005 - Social Science - 544 pages
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This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms.

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Contents

CONTENTS
1
Prologue The Significance of Telecommunications
8
PailJ Electronic Media Forms
9
Copyright

20 other sections not shown

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About the author (2005)

Lynne Gross has taught radio-television production and theory courses at California State University, Fullerton (where she was Vice Chair of the Communications Department), Pepperdine University, Loyola Marymount University, UCLA, USC, and Long Beach City College. She is currently Associate Producer for the instructional video series "Journeys Below the Line" and in the past was Program Director for Valley Cable TV. She has served as Producer for several hundred television programs, including the series "From Chant to Chance" for public television, "Effective Living" for KABC, and "Surveying the Universe" for KHJ-TV. Her consulting work includes projects for Children's Broadcasting Corporation, RKO, KCET, CBS, the Olympics, Visa, and the Iowa State Board of Regents. In addition to her teaching and production work, Professor Gross has written eleven other books, as well as numerous journal and magazine articles, while remaining active in many professional organizationsaincluding terms as a Governor of the Academy of Television Arts and Sciences and President of the Broadcast Education Association. She has received numerous professional awards, including the Rosebud Award for Outstanding Media Arts Professor in the California State University System, the Frank Stanton Fellow for Distinguished Contribution to Electronic Media Education from the International Radio and Television Society, and the Distinguished Education Service Award from the BEA.

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