Business essentials

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Prentice-Hall, 1998 - Business & Economics - 532 pages
3 Reviews
Appropriate for Introduction to Business. The revision of Essentials continues building on the key ideas of price and length. Instructors will now have time to cover all the necessary topics and also use the various support materials. The new, briefer second edition continues to provide the essentials of business, but also includes more updated, current examples and references that help the student better apply his knowledge to real companies. Each chapter contains tables, photographs, and figures carefully chosen to illustrate, in a visually appealing way, the points and messages of the chapter. Important topics such as those presented in the following examples reinforce the essentials approach. Chapters 1 and 2 present business concepts to students and in Chapters 3, 4, & 5 the legal, ethical and global issues are introduced. Chapter 6, 7 & 8 explore the management side and Chapters 9 & 10 further discuss developing the human resource skills necessary to good employee relations. Chapter12 expertly covers accounting and information systems. Chapters 13, 14 & 15 combine the marketing aspects of producing goods and services. Chapters 16 & 17 focus on the financial aspects of the banking, security, and investment community.

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User Review  - Helen19 - LibraryThing

The book Business Essentials has done a great job in writing out the information a person needs to know if they are wanting to start up a company, or if they are in a managment position in an existing ... Read full review

Review: Business Essentials (MyIntroBusinessLab Series)

User Review  - Stephanie Bengtson - Goodreads

It's a very basic primer to business. Obviously not written by business people, though. Read full review

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Contents

PART
2
The U S Economic System
5
Evaluating Economic Systems
11
Copyright

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About the author (1998)

Ronald J. Ebert" is Emeritus Professor at the University of Missouri-Columbia where he lectures in the Management Department and serves as advisor to students and student organizations. Dr. Ebert draws upon more than 30 years of teaching experience at such schools as Sinclair College, University of Washington, University of Missouri, Lucian Blaga University of Sibiu (Romania), and Consortium International University (Italy). His consulting alliances include such firms as Mobay Corporation, j Kraft Foods, Oscar Mayer, Atlas Powder, and John Deere. He has designed and conducted management development programs for such diverse clients as the American Public Power Association, the United States Savings and Loan League, and the Central Missouri Manufacturing Training Consortium.

His experience as a practitioner has fostered an advocacy for integrating concepts f with best business practices in business education. The five business books he has written include translations in Spanish, Chinese, Malaysian, and Romanian languages. Dr. Ebert has served as the editor of the "Journal of Operations Management." He is a past-president and fellow of the Decision Sciences Institute. He has served as consultant and external evaluator for "Quantitative Reasoning for Business Studies" an introduction-to-business project sponsored by the National Science Foundation.

"Ricky W. Griffin" is Distinguished Professor of Management and holds the Blocker Chair in Business in the Mays School of Business at Texas A&M University. He also currently serves as executive associate dean. He previously served as Head of the Department of Management and as director of the Center for Human Resource Management atTexas A&M. His research interests include workplace aggression and violence, executive skills and decision making, and workplace culture. Dr. Griffin's research has been published in such journals as "Academy of Management Review, Academy of Management Journal, Administrative Science Quarterly," and "Journal of Management." He has also served as editor of "Journal of Management." Dr. Griffin has consulted with such organizations as Texas Instruments, Tenneco, Amoco, Compaq Computer, and Continental Airlines.

Dr. Griffin has served the Academy of Management as chair of the organizational behavior division. He has also served as president of the southwest division of the Academy of Management and on the Board of Directors of the Southern Management Association. He is a fellow of both the Academy of Management and the Southern Management Association. He is also the author of several successful textbooks, each of which is a market leader. In addition, they are widely used in dozens of countries and have been translated into numerous foreign languages, including Spanish, Polish, Malaysian, and Russian.

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