Contemporary Marketing: Plus

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Dryden Press, 1995 - Business & Economics - 862 pages
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Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

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Contents

The Contemporary Marketing Environment
3
The Contemporary Marketing Environment
6
The Origins of Marketing
10
Copyright

83 other sections not shown

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About the author (1995)

For the past 35 years, Louis E. Boone and David L. Kurtz have pursued distinguished academic careers. Each has taught at a number of major U.S. and foreign universities and the two have collaborated in writing best-selling books. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. They have lectured extensively throughout North America, Europe, Asia and Australia. Boone and his wife live in Mobile, Alabama, where he is an emeritus professor of business at the University of South Alabama and where his collection of Barbizon art, among the finest in the United States, is now part of the permanent collection of the Mobile Museum of Art.

-->David Kurtz--> began working with version 5.1 of the Oracle database in 1989 in a small software house as an Oracle developer/database administrator working on assurance and insurance software. In 1996, he joined PeopleSoft U.K., starting out in support and gradually moving into consultancy over several years. Since there was virtually no internal documentation about how PeopleSoft related to the database, he started by working out the relationship between the application and database for himself. This led to fixing performance problems in PeopleSoft systems. Soon enough, David was spending all of his time on performance-related consultancy.-->--> David left PeopleSoft in 2000 to go into business for himself as Go-Faster Consultancy Ltd. (http: //Go-Faster.co.uk). There, he provides performance and technical consultancy, mostly to PeopleSoft users, mostly on Oracle. Since then, Kurtz has learned to apply principles of response-based performance, not just to the database, but holistically to the entire application stack.-->--> David has been a member of the U.K. Oracle User Group since 1994. He chaired the UNIX SIG between 2000 and 2006, and serves on the board of directors. He presents regularly at PeopleSoft and Oracle conferences and meetings. David is a member of the OakTable Network (OakTable.net) and is also an Oracle ACE Director. -->--> David started the lively PeopleSoft DBA Forum on Yahoo!(http: //groups.yahoo.com/group/psftdba) following a roundtable discussion at a PeopleSoft conference in 2002, and it continues to be a valuable resource. He writes two blogs: PeopleSoft (http: //blog.psftdba.com) and exclusively Oracle database (http: //blog.go-faster.co.uk).

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