The Zeroes: my misadventures in the decade Wall Street went insane

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Scribe Publications Pty Limited, Sep 27, 2010 - Biography & Autobiography - 368 pages
10 Reviews

An insiderís memoir of how Wall Street went insane with greed ó and took the rest of us down with it

Randall Lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he founded a series of magazines for business high-flyers, exalting their lifestyle and enticing them to splurge on luxury brands from Maybach to Bulgari. When the crash of 2008 destroyed Laneís company, The Wall Street Journal called his magazinesí demise Ďone of those moments when a chance arrow of history scores a perfect bullís-eye on a deserving targetí.

Although he lost his life savings, Lane walked away with something more lasting: an incredible true story. In this memoir, he provides eye-popping accounts of how fortunes were made and spent. Traders who turned 9/11 and Hurricane Katrina into multi-million-dollar windfalls. Celebrities who tried to cash in on the feeding frenzy. Bidding wars for Gulfstream jets. Boxing matches where traders from Goldman Sachs and Bear Stearns pounded each other in front of tuxedoed throngs.

As Michael Lewisís Liarís Poker was to the 1980s, The Zeroes will serve as a timeless reference on what the first decade of the new century was really like.

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Review: The Zeroes: My Misadventures in the Decade Wall Street Went Insane

User Review  - Dave Guilford - Goodreads

Such a fun read for those of us who loved Trader Monthly! Read full review

Review: The Zeroes: My Misadventures in the Decade Wall Street Went Insane

User Review  - Stephen Brownell - Goodreads

An entertaining read and perspective on the insanity of Wall Street in between 2000-2010. It was well written, though at times it feels like the author had too much joy from insulting those who had ... Read full review

About the author (2010)

Randall Lane is a journalist and entrepreneur. As CEO and editor-in-chief of Doubledown Media, he founded or relaunched six magazines, including Trader Monthly, Dealmaker, and Private Air. Before that, he co-founded P.O.V. magazine, which was Adweekís ĎStartup of the Yearí. A National Magazine Award finalist, he has written for The New York Times, The Wall Street Journal, and Slate and is a former Washington bureau chief for Forbes. He is currently editor-at-large at The Daily Beast and lives in New York City with his wife and daughters.

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