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Data Mining Techniques in CRM:

Inside Customer Segmentation (Google eBook)
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John Wiley & Sons, Aug 24, 2011 - Mathematics - 372 pages
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
  

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Selected pages

Contents

Acknowledgements
CHAPTER TWOAn Overview of Data Mining
CHAPTER THREE Data Mining Techniques
CHAPTER FOURThe Mining Data Mart
CHAPTER FIVE Customer Segmentation
CHAPTER SIX Segmentation Applications
CHAPTER SEVEN Segmentation Applications
CHAPTER EIGHT Segmentation for Retailers
SUMMARY
Copyright

Common terms and phrases

algorithm analysis attributes bank’s behavioral segmentation campaigns cash advance CHAID Char Home characteristics churn classification models clustering fields clustering model clustering solution correlation credit cards customer base customer’s data mining data reduction datamining dataset decision tree model demographic Demographic Profile denotes eigenvalue evaluation extracted Figure frequency groups high­value IBM SPSS Modeler identify indicates Internet inthe K­means Kohonen Kohonen networks loans lookup table machine learning marketing MARPU MCIF measures mining data mart mobile telephony modeling techniques Monthly average MSISDN node Number of incoming ofthe organization’s original fields outcome payment percentage predictive predictors presented primary key procedure profiling propensity propensity scores purchase amount rate plan records relevant retail banking revealed clusters segmentation scheme selected SMS usage specific strategies summarized target Total balance Total number tothe transactions TwoStep typically users value segments value­based segmentation voice usage

About the author (2011)

Konstantinos Tsiptsis, CRM and Customer Intelligence Manager, Eurobank, EFM, Greece

Antonios Chorianopoulos, Greek Ministry of Economy and Finance, Data Analysis Unit, MIS Service, Greece.

Bibliographic information

QR code for Data Mining Techniques in CRM
TitleData Mining Techniques in CRM: Inside Customer Segmentation
AuthorsKonstantinos Tsiptsis, Antonios Chorianopoulos
Edition2
PublisherJohn Wiley & Sons, 2011
ISBN1119965454, 9781119965459
Length372 pages
Subjects ›  › 

Mathematics / Probability & Statistics / General
  
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