Thinking Points: Communicating Our American Values and Vision

Front Cover
Macmillan, Oct 3, 2006 - Political Science - 156 pages
16 Reviews
Two years ago George Lakoff published the bestselling Don’t Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:
 
* What is the progressive vision of America; * Why progressive values are America’s values; * How frames are necessary to serve the truth; * Why sloganeering alone doesn’t work; * How progressives trap themselves and how they can escape those traps; and * How political arguments and narratives can be put together to counter the Right.  Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language—and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.
 
This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.
  

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Review: Thinking Points: Communicating Our American Values and Vision

User Review  - Joel Duff - Goodreads

The ideas behind this are great but it reads poorly and becomes more tedious as it progresses. Sometimes team writing produces the least engaging books. That being said, progressives cannot afford to miss this message about speaking to values. Read full review

Review: Thinking Points: Communicating Our American Values and Vision

User Review  - Stephie Jane Rexroth - Goodreads

Must read. Every argument, issue and policy can be boiled down to two cognitive frames: the strict (authoritarian) father frame for conservatives and the nurturant-parent frame for progressives. This ... Read full review

Selected pages

Contents

WINNING AND LOSING
7
TWELVE TRAPS TO AVOID
9
BICONCEPTUALISM
14
PARTIAL CONSERVATIVES
15
PARTIAL PROGRESSIVES
16
THE MYTHICAL CENTER
18
SPEAKING TO SWING VOTERS
22
AUTHENTICITY
23
GOVERNMENT VS MARKET
76
PROFIT AND HUMAN DIGNITY
77
MARKET FAILURES
79
FUNDAMENTAL VALUES
82
FAIRNESS
84
FREEDOM
87
EQUALITY
91
RESPONSIBILITY
95

FRAMES AND BRAINS
25
THE WAR ON TERROR
28
IRAQ AND IMMIGRATION
31
MESSAGING FRAMES
35
LESSONS FROM COGNITIVE SCIENCE
36
THE PROBLEM OF RATIONALISM
39
EXPRESSING OUR VALUES
41
FRAME OR LOSE
42
WORDS TO RECLAIM
43
THE NATION AS FAMILY
49
THE NURTURANT PARENT MODEL
52
THE PROGRESSIVE VISION
53
THE STRICT FATHER MODEL
57
THE CONSERVATIVE VISION
59
POVERTY AND TERRORISM
62
GAYS AND ABORTION
63
CONSERVATIVE POPULISM
64
MORALITY AND THE MARKET
67
CONSERVATIVE IDOLATRY
69
PROGRESSIVE MORALITY
70
THE FREEMARKET MYTHOLOGY
72
INTEGRITY
97
SECURITY
99
STRATEGIC INITIATIVES
102
THE IRAQ WAR
104
HEALTHY FOOD
110
ETHICAL BUSINESS
114
TRANSITFORALL
116
THE ART OF ARGUMENTS
119
OBAMA ON THE ESTATE TAX
120
HOW ARGUMENT FRAMES WORK
124
AMERICAN STORIES
129
THE CRIMEANDPUNISHMENT FRAME
131
THE SAFETYNET FRAME
134
POLITICAL STORIES AS ARGUMENTS
137
PHOTOS AS STORIES
140
ARGUING NET NEUTRALITY
141
EPILOGUE
151
NOTES
153
ACKNOWLEDGMENTS
157
Copyright

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About the author (2006)

George Lakoff is a professor of linguistics and cognitive science at the University of California, Berkeley, and a founder of the Rockridge Institute. He is the author of Whose Freedom?, Don't Think of an Elephant!, and Moral Politics, as well as seminal books in linguistics, including Metaphors We Live By (with Mark Johnson). The Rockridge Institute is a team of scholars and researchers committed to American progressive ideals. It provides intellectual support to the progressive community, partnering with advocates, activists, and policy professionals to articulate the system of American values and ideas and reframe public debate. For more information about the Rockridge Institute, visit www.rockridgeinstitute.org.

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