books.google.com - Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, were plainly in the midst of a technological revolution.We have no choice then but to reframe marketing and PR in the context of 21st Century...http://books.google.com/books/about/The_Business_of_Influence.html?id=t8xeQR6qatoC&utm_source=gb-gplus-shareThe Business of Influence
