Send: Why People Email So Badly and how to Do it Better

Front Cover
Alfred A. Knopf, 2008 - Business & Economics - 274 pages
19 Reviews
Send—the classic guide to email for office and home and an instant success upon its original publication—has become indispensable for readers navigating the impersonal, and often overwhelming, world of electronic communication.  Filled with real-life email success (and horror) stories and a wealth of entertaining examples,Sendreveals the hidden minefields and pitfalls of email. It provides clear rules for handling all of today’s thorniest email issues, from salutations and subject lines to bcc’s and emoticons. It explains when you absolutely shouldn’t send an email and what to do when you’ve sent (in anger or in error) a potentially career-ending electronic bombshell. And it offers invaluable strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.

In this revised edition, David Shipley and Will Schwalbe have added fresh tales from the digital realm and a new afterword—“How to Keep Email from Taking Over Your Life,” which includes sage advice on handheld etiquette.Sendis now more essential than ever, a wise and witty book that every businessperson and professional should read and read again.

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Review: Send

User Review  - Lydia - Goodreads

Send is full of amusing examples of things can unintentionally change the meaning of your email, like: - Using a formal salutation vs. a friendly one. - Whether you mirror the tone of the email you ... Read full review

Review: Send

User Review  - Eileen - Goodreads

Was an ok read but some of the info was outdated. One of the authors was the author of another book I liked-the end of your life bookclub-that is really the reason why I downloaded this book. Learned ... Read full review

About the author (2008)

David Shipley is the deputy editorial page editor and Op-Ed page editor of The New York Times, where he has also served as national enterprise editor and senior editor at The New York Times Magazine. Previously, he was executive editor of The New Republic and a senior presidential speechwriter in the Clinton administration.

Will Schwalbe is senior vice president and editor in chief of Hyperion Books. Previously he was a journalist, writing articles and reviews for such publications as The New York Times, the South China Morning Post, Insight for Asian Investors, Ms. Magazine, and Business Traveller Asia.

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