I Gotta Tell You: Speeches of Lee Iacocca

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Matthew Wayne Seeger
Wayne State University Press, 1994 - Biography & Autobiography - 335 pages
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This text brings together 25 of Iacocca's most memorable and influential speeches in a historical and critical context. The speeches are organised by audience and theme to explore the range of issues a modern corporate spokesperson addresses.
  

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fabulous Lee Iacocca

Contents

Acknowledgments
9
Foreword bylxelacocca ll
15
Lee lacooca as Internal Issues Manager in Speeches to Employees
29
Remarks at the ChryslerPlymouth and Dodge Dealer Announcement
42
Videotaped Message to AMC Dealers July 24 1987
54
Remarks at a Senior Management Meeting November l8 1992
61
lee lacoccas 1980 and 1992
67
Remarks at the Annual Shareholders Meeting May 13 1980
77
Lee lacocca and Corporate Advocacy
167
Remarks to the American Chamber of Commerce in Japan
178
Remarks to the Congressional Delegation April 25 1991
191
Remarks at the Detroit Economic Club January 10 1992
198
Information Motivation and Audience Adaptation in Addressing General
209
Remarks at the Poor Richard Club January 17 1985
219
Remarks at the National Governors Association Conference
228
Remarks at the American Bar Association National Convention
237

Remarks at the Annual Shareholders Meeting May 14 l992
84
Lee lacoccas Crisis Communication
97
Remarks at a Press Conference Concerning Odometers July 1 1987
109
Speeches Concerning the Problems
119
Remarks at the National Press Club July 13 1983
132
Remarks to the American Society of Newspaper Editors April 10 1986
140
Remarks to the German Motor Press Club September 8 1987
150
Remarks to Chinese Business Leaders October 15 1988
158
Remarks at the US Naval War College April 8 I992
246
Lee lacoccas Commencement Addresses Ronald L Lee
259
Remarks at the University of Southern California May 8 1987
270
Remarks at Michigan State University June 9 1990
278
Remarks to the National Education Association March 3 1989
293
An Analysis of Ice lacoccas
307
Remarks at the Year of Liberty Gala Concert October 28 985
324
Copyright

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About the author (1994)

Lee Iacocca was born Lido Anthony Iacocca in 1924 in Allentown, Pennsylvania. he attended Lehigh University as well as Princeton, receiving degrees in industrial engineering and mechanical engineering. In 1946, Iacocca got a job working for Ford Motor Company as an engineering trainee. He switched to sales and in 1953, had worked his way up to assistant sales manager of the Philadelphia district. Three years later he was named sales manager in Washington D. C., and by 1960 he had succeeded Robert S. McNamara as Vice President and General Manager. In 1964, Iacocca developed the Ford Mustang, which was wildly popular, and later introduced the Mercury Cougar and the Lincoln Mark III. Finally in 1970, Iacocca reached the top and was crowned President of Ford. Eight years later he was fired due to the tense relationship between him and Henry Ford II, and was quickly snatched up as President and Chief Executive Officer at Chrysler Corporation. Chrysler was a failing industry at this point, much in debt, but Iacocca managed to turn the company around, cutting costs, getting federal assistance, introducing new cars that sold amazingly well, such as the K-car, and repaying all of the loans in five years. In 1984, Chrysler introduced Iacocca's Chrysler Minivan, which became one of the best selling vehicles in North America. Iacocca retired in 1992 but remained the head of Chrysler's executive committee. He has written two best selling books, "Iacocca: An Autobiography" in 1984, and "Talking Straight" in 1988.

Matthew W. Seeger is Professor and Chair of the Department of Communication at Wayne State University. His research interests concern crisis and risk communication, crisis response and agency coordination, health communication, the role of media in crisis, crisis and communication ethics, failure of complex systems, and post-crisis renewal. He has worked closely with the United States Centers for Disease Control and Prevention on communication and the anthrax attack and on communication and pandemic influenza preparedness. He is an affiliate of the National Center for Food Protection and Defense where he studies issues of food safety and recalls. His work has appeared in the Handbook of Crisis and Risk Communication, International Encyclopedia of Communication, Journal of Health Communication Research, Journal of Applied Communication Research, and the Journal of Organizational Change Management, among many others. Seeger is the author or co-author of five books on crisis and risk communication.

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