Conceptual Blockbusting: A Guide to Better Ideas

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W. W. Norton & Company, 1980 - Concepts - 153 pages
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Reissued at a popular price, here is the map around mental blocks--with more than 200,000 copies sold. "Anymore who reads his fine book will be richly rewarded".--Donald Peterson, Chairman, Ford Motor Company. Illustrated.
  

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Contents

Section 1
14
Section 2
25
Section 3
26
Section 4
27
Section 5
42
Section 6
56
Section 7
101
Section 8
111
Section 9
115
Section 10
140
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