Out of Nowhere: The Inside Story of how Nike Marketed the Culture of Running
This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company."Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.
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Review: Out of Nowhere: The Inside Story of How Nike Marketed the Culture of RunningUser Review - Arie Verburg - Goodreads
Very good read. Interesting insight about the road Nike as taken so far. Read full review
Review: Out of Nowhere: The Inside Story of How Nike Marketed the Culture of RunningUser Review - Wendy Hollister - Goodreads
My husband Geoff is a brilliant writer and has lived an inspiring life. Read full review