The mass marketing of politics: democracy in an age of manufactured images
Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Former U.S. Senator, Public Policy Institute, Southern Illinois University Gatorade and Coke do it, so do candidates for high office-they manufacture images and manipulate reality to win our favor. In this insightful and compelling study, Bruce I. Newman demonstrates what politicians and interest groups are doing to us and what we need to do to strengthen our democracy. --Dennis W. Johnson, Associate Dean, George Washington University Bruce Newman has written an incisive account of the role that marketing plays in contemporary politics. He argues persuasively that mass marketing techniques are profoundly changing and corroding American politics. His book provides an enlightful analysis of the ways in which marketers have transformed the presidential election. --Richard M. Perloff, author of Political Communication: Politics, Press and Public in America This book is a must read for anyone concerned about the growing trend of sound bite over substance, willful manipulation of the media over honest engagement of the American Public. --David Wilhelm, Former Chair of the Democratic National Committee While marketing has led to better quality in most markets, we are beginning to have serious doubts about what is doing to the quality of political life. Bruce Newman raises serious questions about whether anyone of merit can get elected today without the support of expensive and sophisticated marketing machinery. --Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Marketing, not ideology, drives America's contemporary political system, with an emphasis on image over substance, personality over issues, and 30-second sound bites over meaningful dialogue. Through the use of carefully crafted messages meant to manipulate voter thinking, the same marketing tactics used by Fortune 500 companies is shaping public opinion. The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool and offers solutions to fix our political system before it is too late. Bruce I. Newman is the author of The Marketing of the President (Sage, 1993) and the forthcoming Handbook of Political Marketing. He has served as a communication advisor to top White House officials and has written widely on the subject of political marketing in both scholarly and popular media. The Mass Marketing of Politics is provocative and essential reading for anyone interested in American politics, marketing, political communication, and media studies.
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The Impact of Marketing on Democracy
From Party Politics to Mass Marketing
The ABCs of Marketing
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1996 presidential advertising approval ratings Associated Press become Bill Bill Clinton Bob Dole Bush Bush's campaign finance campaign organization Carter challenge Chicago Tribune Christian Coalition citizens Clinton communication Congress congresspersons consultants consumers convention create debate democracy Democrats direct marketing Dole Dole's Drudge Report Dukakis effective example focus groups Gingrich Hillary Hillary Clinton homepage ideas impeachment influence interest groups Internet issues January January 22 leaders Lewinsky look major marketing research million Monica Lewinsky needs negative Newsweek permanent campaign person policies political campaigns political marketing political parties politicians polls pollster position president presidential campaign presidential candidate problem public opinion radio Reagan reform relied reported Republican Party role Roosevelt sell Senate soft money spent story strategy successful talk talk radio target television tion town hall meetings vote voters Washington White House
Irritierte Ordnung. Moderne Politik: Politische Ökonomie der Governance
Birger P. Priddat
No preview available - 2006
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Postmoderne Nachrichtenlogik: Redaktionelle Politikvermittlung in ...
No preview available - 2007