"This Business Has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission." —Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life "This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot." "Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it." "As a jack, in an emergency, if you have a very small car … As a rack to dry homemade pasta … Prop it on its side and presto! Twin picture frames … Have it bronzed and claim it’s a very early Henry Moore …" |