Beyond Ballyhoo: Motion Picture Promotion and Gimmicks
This book is about flamboyant promotion, the con artist side of the movie world - everything the ballyhoo boys did to separate the customer from the price of a movie ticket - Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, and more. -- From the publisher.
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Review: Beyond Ballyhoo: Motion Picture Promotion and GimmicksUser Review - Tom Fuchs - Goodreads
Quick and breezy, but still a delightful ode to the age of hucksterism in cinema promotion. Although with the advent of 3-D, who isn't to say SENSURROUND or DYNAVISION or BONERTRONICS won't make a strong comeback. Reccommended. Read full review
Review: Beyond Ballyhoo: Motion Picture Promotion and GimmicksUser Review - Blair - Goodreads
Excellent book! I will probably be referring to it for years to come. Read full review
Two Can You Take Percepto?
Three Theyll Talk About Spyros Skouras
Four It Comes Right at You
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