Beyond Ballyhoo: Motion Picture Promotion and Gimmicks

Front Cover
McFarland, 1989 - Performing Arts - 237 pages
1 Review
This book is about flamboyant promotion, the con artist side of the movie world - everything the ballyhoo boys did to separate the customer from the price of a movie ticket - Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, and more. -- From the publisher.

From inside the book

What people are saying - Write a review

Review: Beyond Ballyhoo: Motion Picture Promotion and Gimmicks

User Review  - Blair - Goodreads

Excellent book! I will probably be referring to it for years to come. Read full review

Contents

Two Can You Take Percepto?
19
Three Theyll Talk About Spyros Skouras
37
Four It Comes Right at You
59
Copyright

6 other sections not shown

Common terms and phrases

References to this book

Bibliographic information