Uplift: The Bra in America

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University of Pennsylvania Press, 2002 - Crafts & Hobbies - 243 pages
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Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives--their style, health, and economic opportunity.

Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.

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Review: Uplift: The Bra in America

User Review  - A. - Goodreads

Readable history of bra invention, design, and sale in the US Read full review

Review: Uplift: The Bra in America

User Review  - Heather - Goodreads

SWE book club April/May 2009 It was okay. Some parts were pretty dry reading. It was pretty disorganized regarding the chronology of events, and although they tried to put the evolution of the bra in ... Read full review


Brassieres Win a Niche in Fashion
Breasts Lost and Found
4 Brassieres Rise Stocks Fall

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About the author (2002)

Jane Farrell-Beck is Professor of Textiles and Clothing at Iowa State University. Colleen Gau is President of CPRTex, Inc., a home-based conservation of textiles business and the author of articles on clothing and health.

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