The Photographer's Survival Guide: How to Build and Grow a Successful Business
Practical, real-world advice for commercial photographers
At last, a down-to-earth, no-nonsense guide that provides guidance and tools for all levels of photographers–from those just starting out to those who want to move to the next level. Turn to this book for ready-to-use guidance on navigating the ins and outs of the industry, including:
• Establishing a recognizable style that is all your own
• Creating a website and portfolio, including costs, selecting images, and working with a designer
• Building, buying, and using contact lists and databases; creating e-mail blasts and printed promotions; and person-to-person meetings with buyers
• Estimating, bidding, and negotiating your fee
• Doing the job: prep work, the actual shoot, post-production, and billing
• Understanding the stock photography business
The book considers those uncomfortable "What do I do?" moments and presents tips from industry insiders, including how they make buying decisions.
The Photographer’s Survival Guideis also a resource that lists portfolio makers, website builders, printers, and database services, as well as deadlines for important photography contests. An appendix explains usage terms the savvy photographer must understand.
The accompanying CD contains 21 invaluable forms and templates–for an annual budget, a database of contacts, estimate and invoice forms, releases, terms and conditions, and more–that photographers can download.
What people are saying - Write a review
Review: The Photographer's Survival Guide: How to Build and Grow a Successful BusinessUser Review - Alessandro Rizzolli - Goodreads
The book is good, but in my opinion it's targeted towards photographers who are already in the business rather than to those who want to start their business as photographers. Moreover, I think it can ... Read full review
Review: The Photographer's Survival Guide: How to Build and Grow a Successful BusinessUser Review - Alicia - Goodreads
Someone really loved creating this book. This isn't just another 'how to' book. It's a Bible, and...it's funny. Maybe it's just me, but the writers are hilarious, often dryly so. That made this so ... Read full review