Fundamentals of Menu Planning

Paul J. McVety, Bradley J. Ware, Claudette Lévesque Ware

Wiley, Jun 2, 2008 - Business & Economics - 272 pages

Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated nutrition and menu planning information, an expanded collection of sample menus, new appendices and resources, numerous forms, tables, and worksheets, and more practice problems, this guide is key to the success of the overall foodservice enterprise.

About the author

Paul J. McVety is Dean of Culinary Academics at Johnson & Wales University in Providence, Rhode Island.

BRADLEY J. WARE is a Professor in the College of Culinary Arts at Johnson & Wales University in Providence, Rhode Island.

CLAUDETTE LéVESQUE WARE is a Professor in the John Hazen White School of Arts and Sciences at Johnson & Wales University in Providence, Rhode Island.

Bibliographic information

• Title: Fundamentals of Menu Planning
• Authors: Paul J. McVety, Bradley J. Ware, Claudette Lévesque Ware
• Edition: 3
• Publisher: Wiley, 2008
• ISBN: 0470190329, 9780470190326
• Length: 272 pages
• Subjects: Business & Economics / Industries / Food Industry; Cooking / Entertaining; Cooking / Tablesetting