By the Color of Our Skin: The Illusion of Integration and the Reality of Race

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Dutton, 1999 - Social Science - 299 pages
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"Through detailed research, statistics, interviews, and anecdotes, they probe the depth of integration's failure in America by exploring the ways we live, learn, work, and think. They examine the gap between our attitudes and our behavior, between our perceptions and reality, by addressing such crucial questions as why blacks and whites see the world differently; why many whites believe that discrimination is a thing of the past; why blacks seem so angry; and why whites avoid intimacy with blacks. They look at our history, culture, media, and politics to understand how the myth of integration is perpetuated. They discuss integration success stories and ask whether they can translate to the rest of society. And they tell us what we can do to bring us closer to being a more racially honest nation."--BOOK JACKET.

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Review: By the Color of Our Skin: The Illusion of Integration and the Reality of Race

User Review  - Peter - Goodreads

It's been a while since I read this, but it's a sobering, convincing read. Read full review


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About the author (1999)

Leonard Steinhorn is a professor of communication at American University, where he teaches politics, media, and culture. He has written for major media, including "The ""Washington"" Post, ""Baltimore"" Sun, International Herald Tribune, ", and "History News Network," and he appears frequently on broadcast news shows. He is a former political speechwriter and is coauthor of "By the Color of Our Skin," a critically acclaimed book on race relations.

Barbara Diggs-Brown is a communication strategist with almost thirty years of communication experience, specializing in strategic planning, social marketing strategies, qualitative research, integrated communication, and media relations. She is a prominent national researcher on the development of effective social marketing and strategic communication campaigns as tools to address social change issues, including education, race, and health. As a senior social marketing counsel and strategist, Diggs-Brown has designed, conducted, and reported qualitative research for a number of government, foundation, and nonprofit clients. As a communication counsel, she advises communication directors of large and small organizations on planning, qualitative research, audience segmentation, message development, and management. Diggs-Brown frequently lectures and writes on race in the media and is coauthor of a critically acclaimed analysis of race relations in the United States, BY THE COLOR OF OUR SKIN: THE ILLUSION OF INTEGRATION AND THE REALITY OF RACE (Dutton). She is the author of the only style guide for public relations students and professionals, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE, Second Edition, Cengage Learning. Her public affairs career in Washington has included director of public affairs, director of government and nonprofit liaison, and press secretary for a presidential campaign. She is Associate Professor Emeritus and the founding executive director of the American University School of Communication Institute for Strategic Communication for Nonprofits. Diggs-Brown is President and CEO of a nonprofit and non-partisan 501 (3) (c) corporation that specializes in the use of strategic communication in positively affecting social change.

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