Media Virus! (Google eBook)
The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.
From the Trade Paperback edition.
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Review: Media Virus!: Hidden Agendas in Popular CultureUser Review - Frank - Goodreads
Read this awhile ago. It will probably read as very dated nowadays unless they've added some new material in the latest editions. Interesting reading nonetheless. Read full review
Review: Media Virus!: Hidden Agendas in Popular CultureUser Review - Kim - Goodreads
You can't hold its dated-ness against it. That said, the second half of the book did not hold up to the promise of the first half - he seems to lose his focus on the meme. Read full review