Small Business For Dummies (Google eBook)

Front Cover
John Wiley & Sons, Nov 30, 2011 - Business & Economics - 432 pages
4 Reviews
The leading resource for starting and running any small business

Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond.

This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You'll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You'll also find out to use the latest technology to improve your business's performance at every level.

  • How start-up and established small businesses can use the Small Business Jobs Act to their advantage
  • Enhanced and expanded coverage on using technology in your small business
  • Hiring employees using online resources including LinkedIn, Facebook, and other social media sites
  • New coverage of the recent health care bill, health savings accounts, and their implications for small business
  • Updated coverage of the best places to get small business loans
  • What it takes to achieve and maintain success in an ever-changing economic landscape

You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies provides the rest.

  

What people are saying - Write a review

Review: Small Business for Dummies

User Review  - angela - Goodreads

The edition I had was outdated and referred to the internet as the "new kid on the block" and spent some time explaining how computers can help your small business. I can hardly fault the book just ... Read full review

Review: Small Business for Dummies

User Review  - Brian - Goodreads

Fun stuff! Running a small business seems fun. I also liked the relationship advice that said don't let your business affect your home life. Consider it done! Also, I found the suggestion of getting a modem to be pretty sweet too. Read full review

Contents

Introduction
1
Becoming an Entrepreneur
9
Laying Your Personal Financial Foundation
27
Finding Your Niche
41
Finding Your Niche
43
First Things First Crafting Your Business Plan
57
Making Financing Ownership and Organizational Decisions
77
Buying an Existing Business
105
Keeping Your Customers Loyal
233
Managing Profitability and Cash
245
Learning from the Experiences of Others
271
Keeping Your Business in Business
283
Finding and Keeping Superstar Employees
285
Providing Employee Benefits
313
Handling Regulatory and Legal Issues
333
Mastering SmallBusiness Taxes
347

Finding the RightBusiness to Buy
117
Evaluating a Business to Buy
131
Negotiating Terms and Sealing the Deal
149
The Owners Responsibilities in the StartUp and Beyond
163
Marketing Products Pricing Distribution Promotion and Sales
191
Tapping Technology
221
Cultivating a Growing Business
361
The Part of Tens
381
Ten Tips for SmallBusiness Success
391
Index
399
Copyright

Common terms and phrases

About the author (2011)

Eric Tyson has been featured on and quoted in hundreds of media outlets, including Newsweek, The Wall Street Journal, Los Angeles Times, Chicago Tribune, and Forbes.

Jim Schell is the resident entrepreneur for Small Business School, a weekly television program for PBS and Voice of America.

Bibliographic information