Strategic Planning for Public Relations

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Taylor & Francis, Sep 15, 2004 - Business & Economics - 408 pages
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First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
  

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Contents

Introduction
1
Phase One FORMATIVE RESEARCH
15
Phase Two STRATEGY
67
Phase Three TACTICS
155
Phase Four EVALUATIVE RESEARCH
235
Appendix A Applied Research Techniques
259
Appendix B Ethical Standards
302
Appendix C Sample Campaigns
316
Glossary
337
Citations and Recommended Readings
352
Index
361
Copyright

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About the author (2004)

Ronald D. Smith is an attorney in Larned, Kansas.

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