Judgment calls: making good decisions in difficult situations

Front Cover
Simon & Schuster, Oct 1, 1994 - Business & Economics - 303 pages
0 Reviews
A close-up look at the decision-making process analyzes the principles underlying the difficult choices made daily by high-profile individuals under circumstances of extreme uncertainty and enormous risk

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Preface
9
To Shoot or Not
39
Chance versus Control
161
Copyright

3 other sections not shown

Common terms and phrases

About the author (1994)

Mowen is Regents Professor and Noble Chair of Marketing Strategy at Oklahoma State University. He specializes in managerial and consumer decision-making.

Bibliographic information