Made Possible By: Succeeding with SponsorshipMade Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to
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A. C. Nielsen adver advertising agency assets attract audience brand brand development index Breast Cancer Bumbershoot campaign cash Ceres Collegiate chapter cold calling commercial contract corporate cost database deliver demographic discount event example exclusive executive EXHIBIT exposure fees foundation frequency Fundraising gross rating points intangible intangible assets investment logo mailing marketing plan meeting NASCAR negotiations nonprofit Offers a Sponsor orga organization organization's package paid media partner Patricia Martin payment-in-kind product or service promotion proposal prospects psychographics purchase rating points reach relationship retailers rights and benefits safe harbor Sample Sara Lee signage sors specific spon sponsee sponsor's decision maker sponsor's product sponsorable property sponsorship agreement sponsorship deal sponsorship payment sponsorship program Step substantial return benefit target taxable TV or radio typically UBIT Valpak women's cardiac WORKSHEET