Marketing and E-commerce: The Online Legal Environment

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West/Thomson Learning, 2002 - Business & Economics - 259 pages
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Students examine the basic legal environment topics relating to marketing in this dynamic, new module. Content is drawn from the exciting new text, Law for E-Commerce, which helps students recognize the legal issues related to maintaining and conducting business on the World Wide Web.

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Contents

Introduction to Law
2
Internet Tax Freedom Act of 1998 Excerpts A17
17
Finding and Analyzing the Law
18
Copyright

20 other sections not shown

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About the author (2002)

Roger LeRoy Miller studied at the University of California at Berkeley and the University of Chicago. He has been on the staff of a number of universities, including the University of Washington, Clemson University, and the University of Miami School of Law, where he taught, among other subjects, intellectual property and entertainment law. He has published in the Insurance Counsel Journal, Defense Research, California Trial Lawyers Journal, Antitrust Bulletin, Wisconsin Law Review, and Connecticut Law Review. He has authored or co-authored numerous textbooks, including BUSINESS LAW: TEXT & CASES, THE LEGAL ENVIRONMENT: TEXT & CASES, BUSINESS LAW TODAY, FUNDAMENTALS OF BUSINESS LAW, and THE LEGAL ENVIRONMENT TODAY.

Dr. Jentz is the Herbert D. Kelleher Emeritus Centennial Professor in Business Law at the University of Texas at Austin Graduate School of Business. He received his B.A., M.B.A., and J.D. degrees from the University of Wisconsin. Dr. Jentz has been past President of the Academy of Legal Studies in Business, the Southwestern Federation of Administrative Disciplines, the Southern Business Law Association, Phi Kappa Phi (UT Chapter), and the Texas Association of College Teachers. He is the author or co-author of six monographs and fifty-six books and editions, including West's Business Law: Text & Cases, tenth edition (2006), West's Business Law Alternate Edition, tenth edition (2007), Fundamentals of Business Law, seventh edition (2007), and two versions of Business Law Today, seventh edition (2008), plus the Comprehensive Edition (2007). He has also published in learned journals and is past editor-in-chief of the American Business Law Journal. Dr. Jentz has given advanced purchasing seminars throughout the United States and previously taught over the years at five regional and graduate banking schools. Dr. Jentz is the recipient of sixteen teaching, academic, and service excellence awards, including the CBA Foundation Award for Excellence in Education, the CBA Foundation Advisory Council Distinguished Scholastic Contributions Award, the Academy of Legal Studies in Business Faculty Excellence Award, the Western States School of Banking Leadership Award, the James C. Scarboro Memorial Award for Outstanding Leadership in Banking Education, The University of Texas "Civitatis" Award, and the induction into the Texas Business School (McCombs School of Business) "CBA Hall of Fame.

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