Marketing and E-commerce: The Online Legal Environment

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West/Thomson Learning, 2002 - Business law - 259 pages
Students examine the basic legal environment topics relating to marketing in this dynamic, new module. Content is drawn from the exciting new text, Law for E-Commerce, which helps students recognize the legal issues related to maintaining and conducting business on the World Wide Web.

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Contents

UNIT ONE THE ONLINE LEGAL ENVIRONMENT
1
Introduction to Law
2
WEB EXERCISES
17
Copyright

18 other sections not shown

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Human Resources and E-commerce: The Online Legal Environment
Roger LeRoy Miller,Gaylord A. Jentz
Snippet view - 2002

Common terms and phrases

action advertising agency agreement America Online appellate court apply arbitration BACKGROUND AND FACTS chapter claims commerce common law consumers contract Court of Appeals court system crime criminal customers cyber cyberspace cybersquatting damages DECISION AND REMEDY defendant dispute resolution domain name domain name registrar e-commerce e-mail electronic enforceable equity example federal court federal district court Federal Trade Commission filed a suit Hotmail ICANN infringement intellectual property intent Internet service provider involving issue judges jurisdiction jury lawsuit liability license mediator Medtronic Napster offer online dispute resolution opinion owner patent personal information personal jurisdiction plaintiff privacy rights protection provides reasonable registered rules sell spam Stare Decisis statute Supreme Court third party tion TLDs trade secrets trademark transactions trial court U.S. Constitution U.S. Court U.S.C. Section United States Supreme users violation WIPO

About the author (2002)

Roger LeRoy Miller has served on the faculty of several universities, including the University of Washington, Clemson University, and the University of Miami School of Law. As a professor, he has taught intellectual property law and entertainment law, among other subjects. A widely published and respected author, his work has appeared in the Insurance Counsel Journal, Defense Research, California Trial Lawyers Journal, Antitrust Bulletin, Wisconsin Law Review, and Connecticut Law Review. Professor Miller completed his studies at the University of California at Berkeley and University of Chicago. Gaylord A. Jentz was the Herbert D. Kelleher Emeritus Centennial Professor in Business Law at the University of Texas at Austin Graduate School of Business. He received his B.A., M.B.A., and J.D. degrees from the University of Wisconsin. Dr. Jentz was a past president of the Academy of Legal Studies in Business, the Southwestern Federation of Administrative Disciplines, the Southern Business Law Association, Phi Kappa Phi (UT Chapter), and the Texas Association of College Teachers. He was the author or coauthor of six monographs and 56 books and editions, including WEST'S BUSINESS LAW: TEXT & CASES, Tenth Edition; FUNDAMENTALS OF BUSINESS LAW, Seventh Edition; and several versions of BUSINESS LAW TODAY. He also published in several learned journals and was past editor-in-chief of the American Business Law Journal. Dr. Jentz gave advanced purchasing seminars throughout the United States and taught at five regional and graduate banking schools. He was the recipient of 16 teaching, academic, and service excellence awards, including the CBA Foundation Award for Excellence in Education, the CBA Foundation Advisory Council Distinguished Scholastic Contributions Award, the Academy of Legal Studies in Business Faculty Excellence Award, the Western States School of Banking Leadership Award, the James C. Scarboro Memorial Award for Outstanding Leadership in Banking Education, and The University of Texas "Civitatis" Award. He was also inducted into the Texas Business School (McCombs School of Business) "CBA Hall of Fame."

Bibliographic information

TitleMarketing and E-commerce: The Online Legal Environment
AuthorsRoger LeRoy Miller, Gaylord A. Jentz
Editionillustrated
PublisherWest/Thomson Learning, 2002
ISBN0324122756, 9780324122756
Length259 pages
  
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