When Stereotypes Collide: Race/ethnicity, Gender, and Videostyle in Congressional CampaignsStereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates. |
Contents
CHAPTER | 7 |
Typical Politicians and Typical Woman Politicians | 13 |
CHAPTER THREE | 14 |
CHAPTER FOUR | 28 |
Appeals and Contents of Ads by Candidate RaceEthnicity | 35 |
CHAPTER FIVE | 40 |
CHAPTER | 79 |
1 | 82 |
1 | 91 |
1 | 100 |
CHAPTER NINE | 105 |
Appendix III | 111 |
Notes | 133 |
| 139 | |
| 147 | |
CHAPTER SEVEN | 88 |
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Common terms and phrases
advertisements American analysis answer appears assessment associated attack Audio Content camera campaign candidate candidate's challengers chapter characteristics Chocola Chris Chocola color communication compared competence concern Congress congressional coverage credibility Democrat differences directly district effects election emphasize example experiment fades feeling female FIGURE gender given graphic Hofmeister image changes important incumbent issues J. C. Watts Jill Long Thompson Julia Carson Latino less Linda live lower male measure ment negative nonverbal Odom opponent particular party percent picture political politician positive present production techniques questions race racialized record references represent Republican response revealing screen seconds served shot shown specific stereotypes strategy subjects talking tion traits units University verbal Video Content videostyle viewed voice-over vote voters whereas woman women