McDonald's: behind the arches

Front Cover
Bantam Books, 1986 - Biography & Autobiography - 470 pages
19 Reviews
McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years sinceMcDonald's: Behind The Archeswas first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success. From the Trade Paperback edition.

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Review: McDonald's: Behind The Arches

User Review  - The Truong - Goodreads

The book is too pro-McDonald's that it sometimes borders on fawning. It is a good read, nevertheless. Read full review

Review: McDonald's: Behind The Arches

User Review  - Hafsa_m_145509 - Goodreads

The book was nothing as I expected. I mean if you read a book about a famous fast food restraunt Like McDonald's you would expect the author to talk about how they were able to make such tasty food or ... Read full review

Contents

Foreword THE UNKNOWN MCDONALDS I
1
YES THERE is A MCDONALD
9
THE SALESMAN
30
Copyright

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