The strategy concept and process: a pragmatic approach

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Prentice Hall, 1996 - Business & Economics - 440 pages
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Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.

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Contents

A Formal Strategic Planning Process
24
The Core Concepts
43
The Mission of the Business
50
Copyright

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