The Strategy Concept and Process: A Pragmatic Approach

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Prentice Hall, 1996 - Business & Economics - 440 pages
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This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.

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Contents

A Formal Strategic Planning Process
24
The Core Concepts
43
The Mission of the Business
50
Copyright

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