The Strategy Concept and Process: A Pragmatic Approach
This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.
34 pages matching illustration drawn in this book
Results 1-3 of 34
What people are saying - Write a review
We haven't found any reviews in the usual places.
A Formal Strategic Planning Process
The Core Concepts
The Mission of the Business
19 other sections not shown
activities analysis assessment assets barriers beneﬁts broad action programs Business in Europe business scope business strategy business unit buyers C.K. Prahalad capabilities cash companies competitive advantage competitive position competitors core competencies corporate level corporate strategy cost critical customers decisions deﬁne deﬁnition Detergent Business drawn from public economic environmental scan equity external factors Figure ﬁnal ﬁnancial ﬁrm ﬁrmís ﬁrst ﬁve ﬂow formal functional strategies Gary Hamel geographical global growth Harvard Business Harvard Business School horizontal strategy human resources management identiﬁcation illustration drawn industry attractiveness internal scrutiny investment issues long-term managerial infrastructure manufacturing market share matrix measures Medco Merck mission organization organizational overall performance pharmaceutical planning process portfolio proﬁt proﬁtability public sources ratio reﬂect relevant resource allocation resource-based view signiﬁcant Sounce speciﬁc strategic groups strategic management strategic planning strategy formation structure suppliers sustainable sustainable competitive advantage tasks tion unique competencies value chain vertical integration