Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.
It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.
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Review: Call of the Mall: The Geography of ShoppingUser Review - Hank Stuever - Goodreads
Pretty essential reading for anyone who wants to do some deep thinking (or writing) about our shopaholic culture and the temples we built to it. Not a social harangue; mostly anecdotal anthropology. Some of it seems obvious and a lot of it revealing in a new way. Read full review
Review: Call of the Mall: The Geography of ShoppingUser Review - Stephanie - Goodreads
thinking of paco's book "why we buy," i remembered that i had wanted to read this too... Read full review
CALL OF THE MALL by Paco Underhill - author of WHY WE BUY
Having carried out research jobs in hundreds of mall stores, Underhill has cast his jaundiced eye in over three hundred major malls across the US, ...
retailindustry.about.com/ cs/ publications/ a/ bl_enivro013004.htm
Writers' Representatives, LLC: Call of the Mall
"THE CALL OF THE MALL is a delightful romp through one of America's most socially telling and economically important phenomena. The book establishes Paco ...
anti-mega: call of the mall
I've just read Paco Underhill's new book, The Call of The Mall - it was, ironically, the only thing worth buying in the constrained-mall-in-disguise Atlanta ...
www.anti-mega.com/ antimega/ archives/ 000114.html
Envirosell - Call of the Mall
“Call of the Mall is a delightful romp through one of America’s most socially telling ... In his new book, CALL OF THE MALL: The Author of WHY WE BUY on the ...
Call of the Mall | Christian Century | Find Articles at BNET.com
Call of the Mall from Christian Century in Reference provided free by Find Articles.
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Fuzzy Signals: The Call of the Mall
The Call of the Mall. npr's Fresh Air Radio program just featured the retail ... He's the author of the book Why We Buy, and the new book Call of the Mall. ...
www.fuzzysignals.com/ archives/ 2004/ 05/ 07/ 000090.html
Paco Underhill: The Call of the Mall
The Call of the Mall. printer friendly printer friendly · email this article email this article. Paco Underhill '75 can tell you what percentage of the men ...
"Call of the Mall" book on why CD sales are down - ipod - iphone ...
"Call of the Mall" book on why CD sales are down The Lounge. ... "Call of the Mall" By Paco Underhill is a book about malls- lots of interesting stuff in ...
The Atlantic | June 2004 | Shopworn | Loh
But, we might ask the self-described Envirosell "research wonk" Paco Underhill, whose above contention appears in Call of the Mall, do we really want to? ...
www.theatlantic.com/ issues/ 2004/ 06/ tsingloh.htm
800-CEO-READ Blog: Hearing the Call of the Mall
Hearing the Call of the Mall. Here is what people have been saying about Paco Underhill's new book Call of the Mall. You start by reading the first chapter ...
800ceoread.com/ blog/ archives/ 004931.html