Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.
It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.
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Review: Call of the Mall: The Geography of ShoppingUser Review - Betterthanfiction - Goodreads
What is wrong with the mall? Well, everything, according to consumer behavior specialist Underhill. And, he adds, the rise and fall of the mall has been almost entirely avoidable. Going through a ... Read full review
Review: Call of the Mall: The Geography of ShoppingUser Review - Iftekhar Alam Himel - Goodreads
Disappointing. Not worth your time! A lot of things went wrong with the book. To start with, the construction does not allow a proper flow of thought around the topic. And then, the topics are not ... Read full review
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