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PRT ONT Theoretical Foundations l
Section BRequirements of Marketing Theory
Section CMarketing and Science
33 other sections not shown
advertising Alderson American Marketing Association analysis approach attempt Bagozzi basic brand buyer behavior buying centre channel members characteristics competition concept of marketing conflict constructs consumer behavior costs decision defined definition dimensions discipline distribution channel dyad economic effectiveness empirical environment evaluation example exchange factors firm framework goals gross margin Harvard Business Review Homewood hypotheses important individual industrial influence institutions interaction Journal of Marketing keting manufacturer marketing channels marketing functions Marketing Management marketing mix Marketing Research marketing theory marketing thought measure ment methods middlemen Monopolistic Competition motives organization organizational paradigm performance perspective philosophy of science potential power sources problems product differentiation propositions psychology purchase relationship retail role salesperson scientific scientific method seller selling Sheth social specific strategy structure subsystem sumer supplier theoretical theory of marketing tion trading area variables wholesale York