Handbook of Cross-cultural Marketing
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures.Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses:
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46, 0-7890-0154-3, Herbig, Paul A, Handbook of Cross-Cultural Marketing, HB, 89.95. 47, 0-7890-0285-X, Herbig, Paul A, Handbook of Cross-Cultural Marketing ...
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Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, ...
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Publishers Book Catalogs
3605, HERBIT, P. Handbook of Cross-Cultural Marketing (Haworth) 1998, 375 pp. An excellent like-new copy in a like-new dust jacket.; PAPER, $25.00 ...
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Copyright Statement. The digital copy of this thesis is protected by the Copyright Act 1994 (New. Zealand). This thesis may be consulted by you, ...
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標題および責任表示: Handbook of cross-cultural marketing / Paul A. Herbig. 出版・頒布事項: Binghamton, NY : International Business Press , c1998 ...
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Handbook of Cross-Cultural Marketing (Handbook of Cross-Cultural Marketing Libros Ingles Business & Economics General Haworth Press) N/A Haworth Press ...
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