Persuasion: Reception and Responsibility

Front Cover
Cengage Learning, Feb 24, 2009 - Performing Arts - 480 pages
1 Review
PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture politics, mass media, advertising, and the Internet as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
  

What people are saying - Write a review

User Review - Flag as inappropriate

This book contains a vast amount of information. Chapters 8 through 10 are highly packed with various important theories but it is not always clear how everything relates. Visuals would have helped me understand this section as opposed to the reliance on text. Maybe that's just me.
Still a worthy attempt.
 

Contents

Theoretical Premises
1
Identifying Persuasive First Premises
167
Applications of Persuasive Premises
277
Epilogue
419
References
421
Index
437
Copyright

Common terms and phrases

About the author (2009)

Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.

Bibliographic information