Blueprints of Fashion: Home Sewing Patterns of the 1940s

Front Cover
Schiffer Publishing, 1997 - Design - 196 pages
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Once upon a time, most clothes were sewn at home. Now and ever after, home-sewing patterns will provide the best blueprint to a time when suddenly everyone could dress like the models in magazines. The most popular 1940s styles-from couture to everyday workclothes, ensembles, sportswear, lingerie, and evening dresses, plus toys, needlework and gifts-are presented here in 550 color photographs of pattern envelopes from companies like Advance, Butterick, Hollywood, McCall, Simplicity, Vogue, and others. For the home seamstress, this will be a trip back in time. For artists, costume designers, and collectors it's an invaluable guide. The text outlines the beginnings of the huge pattern industry, its evolution and impact on fashion. A wide array of pattern-related items is presented including publications and advertising, display dolls, tools, and various forms of packaging. The pattern envelope illustrations are wonderful period drawings of '40s fashions. A refreshing approach and an important first book on this growing field of interest.

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Blueprints of Fashion - the 40s

User Review  - juliamae - Overstock.com

I love the Wade Laboissonniere books. Years ago I purchased both the 40s and the 50s issues. Then, when I saw the new-to-me cover shown on Overstock, with the title Blueprints of Fashion--the Forties ... Read full review

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