The Ad Men and Women: A Biographical Dictionary of Advertising
Greenwood Press, Jan 1, 1994 - Biography & Autobiography - 401 pages
This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.
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Bruce Fairchild Barton by Donald L Thompson
George Batten by Sammy R Danna
William Burnett Benton by E R Worthington
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adver Advertising Age advertising agency agency's American Advertising Association Barton BBDO became began Belding Benton and Bowles Bernbach billings Brower Burrell Calkins campaign career chairman Chicago clients consumers copywriter created creative Daniels developed director Don Belding early employees executive Femina Fitz-Gibbon Foote FURTHER READING George Batten Getchell Gossage Green Harper headline Helen Resor hired Hockaday Hopkins Interpublic Jane Trahey John John Caples John Orr Young Kennedy Lasker later Leo Burnett Lord and Thomas MacManus Madison Avenue magazine manager McCann McCann-Erickson million Mirror Makers moved N. W. Ayer National newspaper NOTABLE CLIENTS/CAMPAIGNS partner Printer's Ink promoted psychology published radio Raymond Rubicam Reeves Resor Rowell Roy Durstine Sackheim Schwab sell Stanley Resor success Ted Bates Trahey University vertising vice president Walter Thompson women Woodward write copy wrote York Young and Rubicam