The Ad men and women: a biographical dictionary of advertising

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Edd Applegate
Greenwood Publishing Group, Incorporated, 1994 - Biography & Autobiography - 401 pages
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This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

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Contents

Bruce Fairchild Barton by Donald L Thompson
14
George Batten by Sammy R Danna
30
William Burnett Benton by E R Worthington
44
Copyright

22 other sections not shown

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About the author (1994)

Edd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. He has written extensively about advertising, including several books, numerous chapters and entries for other books and encyclopedias, and several articles for refereed academic journals and conference proceedings.

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