What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World (Google eBook)

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HarperCollins, Mar 17, 2009 - Business & Economics - 288 pages
38 Reviews

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

  

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Review: What Would Google Do?

User Review  - Eustacia Tan - Goodreads

As part of my Understanding Media by Understanding Google Course, I was assigned several books. Unfortunately, none of them are available in the school library here, but thankfully, Scribd had a two ... Read full review

Review: What Would Google Do?

User Review  - Waseem - Goodreads

am not sure why this book as got some mixed / negative reviews because personally for me it was an great read. For someone that works full time from home utilising the benefits of the internet ... Read full review

All 8 reviews »

Contents

New Relationship
11
New Architecture
24
New Publicness
40
New Economy
54
New Business Reality
70
New Ethic
91
New Imperatives
109
Media
123
Advertising
145
Utilities
162
Were more than consumers
177
Markets minus middlemen
195
Public Institutions
210
Beyond Google?
226
Continuing the conversation
243
Copyright

Killing the book to save
136

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About the author (2009)

Jeff Jarvis is the proprietor of one of the web’s most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007–11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.

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