What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World (Google eBook)
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
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Review: What Would Google Do?User Review - Eustacia Tan - Goodreads
As part of my Understanding Media by Understanding Google Course, I was assigned several books. Unfortunately, none of them are available in the school library here, but thankfully, Scribd had a two ... Read full review
Review: What Would Google Do?User Review - Waseem - Goodreads
am not sure why this book as got some mixed / negative reviews because personally for me it was an great read. For someone that works full time from home utilising the benefits of the internet ... Read full review
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