What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World (Google eBook)
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
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Review: What Would Google Do?User Review - Jen Lawrence - Goodreads
Jeff Jarvis's has written a terrific book in his What Would Google Do? What started out as a blog battle with Dell Computer led blogger/journalist Jarvis (Buzz Machine) to contemplate how business has ... Read full review
Review: What Would Google Do?User Review - Alumine Andrew - Goodreads
This is not so much a good book to read but a lifestyle change! My husband raved about his book and insisted I read it, so I did. And I've learned to be Googlier and googlier! In this book Jarvis ... Read full review
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