Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach

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CABI Pub., 2003 - Business & Economics - 288 pages
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Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays.
The September 11, 2001, terrorist attack against the United States impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance or destination crisis management for the global tourism industry.
Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers.
This is an invaluable reference for tourism managers anywhere in the world, and a useful resource for tourism students.

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Contents

Defining tourism destinations in crisis
3
Managing the recovery and restoration of destinations in crisis
18
Terrorism and political violence
43
Copyright

12 other sections not shown

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About the author (2003)

David Beirman, Director of the Israel Government Tourism Office for Australia, New Zealand and the South West Pacific, and founding Chair of the Eastern Mediterranean Tourism Association.

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