Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach
Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays.
The September 11, 2001, terrorist attack against the United States impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance or destination crisis management for the global tourism industry.
Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers.
This is an invaluable reference for tourism managers anywhere in the world, and a useful resource for tourism students.
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Defining tourism destinations in crisis
Managing the recovery and restoration of destinations in crisis
Terrorism and political violence
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Air Pacific Airlines Airport areas Asia attacks Australia Britain cent Christian conflict coordinated countries coup crime crises crisis management Croatia DESTCON destination authorities destination crisis destination marketing Dubrovnik economic Egypt EgyptAir especially Europe Fiji Visitors Bureau Fiji's tourism Fijian foot-and-mouth crisis foreign global impact international media Islamist Israel Israel Ministry Israeli Israeli—Palestinian Izmit earthquake Jewish key source markets Luxor massacre major marketing campaign media coverage Middle East million Ministry of Tourism national tourism natural disasters organisations overall overseas Palestinian Palestinian Authority Philippines political Port Arthur massacre problem promote region reported restoration rural September 11 September 11 attacks South Africa Sri Lanka Tamil targeted Tasman Peninsula terrorism terrorist threat tion tour operators tourism crisis tourism destination tourism industry tourism infrastructure tourism marketing tourism recovery Tourism Tasmania travel advisories travel agents Travel and Tourism travel industry Turkey Turkey's United Kingdom World Tourism Organization Zealand