The story factor: secrets of influence from the art of storytelling

Front Cover
Perseus Pub., 2001 - Business & Economics - 254 pages
0 Reviews
Storytelling is the oldest tool of influence, an essential ingredient to the development of culture and organizational life. In this groundbreaking book, maverick consultant, writer, and storyteller Annette Simmons applies the lessons of storytelling to management and leadership. Showcasing stories from the front lines in business, as well as parables, myths, and fables from around the world, Simmons shows how anyone-managers, entrepreneurs, sales and marketing professionals, even social activists-can enhance their communication success by applying the principles of storytelling. From launching new business models to making more effective presentations to getting buy-in for new proposals and initiatives, The Story Factor offers practical guidelines for mastering the art of persuasion and developing more productive relationships with colleagues, employees, bosses, investors, and customers.

From inside the book

What people are saying - Write a review

The story factor: secrets of influence from the art of storytelling

User Review  - Not Available - Book Verdict

In this highly readable book, business communications consultant and author Simmons (Territorial Games) pitches storytelling as the modus operandi for business success. Identifying six stories one ... Read full review

Related books

Contents

The Six Stories You Need
1
What Is Story?
27
What Story Can Do that Facts Cant
49
Copyright

9 other sections not shown

Common terms and phrases

About the author (2001)

Annette Simmons (Greensboro, NC) is president of Group Process Consulting, whose clients include NASA, IRS, and Microsoft. She has been featured on CNBC's "Power Lunch" and NPR's "Market Watch," and has been quoted in "Fortune," "The Washington Post," and other publications. She is the author of several books including "The Story Factor,