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eBay Business All-in-One Desk Reference For Dummies

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John Wiley & Sons, Apr 29, 2005 - Business & Economics - 858 pages
Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture
  

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Contents

Part I eBay Basics
5
Part II Essential Tools
157
Part III Selling Like a Pro
237
Part IV Sourcing Merchandise
385
Part V Presenting Your Items
439
Part VI Promoting Your Goods
519
Part VII Storing and Shipping
579
Part VIII Power Selling
639
Part IX Office and Legal
719
Index
789
Copyright

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About the author (2005)

Marsha Collier spends most of her time on something related to eBay. She’s a charter-member eBay PowerSeller as well as one of the original instructors for eBay University. As a columnist, an author of four best-selling books on eBay, a television and radio expert, and a lecturer, she shares her knowledge of eBay with millions of online shoppers. Thousands of eBay fans also visit her Web site, www.coolebaytools.com, to get Marsha’s latest insights on e-commerce.

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