eBay Business All-in-One Desk Reference For Dummies

Marsha Collier

John Wiley & Sons, Apr 29, 2005 - Business & Economics - 858 pages

Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture

Contents

• Part I eBay Basics: 5
• Part II Essential Tools: 157
• Part III Selling Like a Pro: 237
• Part IV Sourcing Merchandise: 385
• Part V Presenting Your Items: 439
• Part VI Promoting Your Goods: 519
• Part VII Storing and Shipping: 579
• Part VIII Power Selling: 639
• Part IX Office and Legal: 719
• Index: 789

About the author

Marsha Collier spends most of her time on something related to eBay. She’s a charter-member eBay PowerSeller as well as one of the original instructors for eBay University. As a columnist, an author of four best-selling books on eBay, a television and radio expert, and a lecturer, she shares her knowledge of eBay with millions of online shoppers. Thousands of eBay fans also visit her Web site, www.coolebaytools.com, to get Marsha’s latest insights on e-commerce.

Bibliographic information

• Title: eBay Business All-in-One Desk Reference For Dummies; --For dummies
• Author: Marsha Collier
• Publisher: John Wiley & Sons, 2005
• ISBN: 0764599747, 9780764599743
• Length: 858 pages
• Subjects: Business & Economics / E-Commerce / Auctions & Small Business