Between covers: The rise and transformation of book publishing in America

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Oxford University Press, Jan 15, 1987 - History - 514 pages
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Between Covers goes behind the famous imprints to tell the often surprising story of the men and women who have made up more than two centuries of American book publishing. The only comprehensive, single-volume history of the profession, it is a book rich in life and color, in anecdote and biography. John Tebbel offers fascinating portraits of the founders of the great houses--the Harper brothers, George Palmer Putnam, the Scribners, Henry Oscar Houghton, among them--as well as of the figures who led the industry after the First World War--Alfred A. Knopf, Horace Liveright, Bennett Cerf, Stanley Rinehart, Alfred Harcourt, and many others. Tebbel traces the evolution of the industry through a fascinating series of developments: the astonishing rise of paperbacks before the Civil War, book selling through subscription, the great fiction boom of the 1890s, bouts with censorship, the tremendous growth of specialized publishing, and the escalating role of advertising, promotion, and publicity. The closing pages deal with the explosion in mass market publishing of the postwar era and the entry of conglomerates, and examine the state of publishing today. Based on the author's monumental four-volume History of Book Publishing in the United States, Between Covers will be of enormous appeal to everyone who loves books and reading.

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Contents

How Books and Publishing Came to America
3
THE RISE OF MODERN PUBLISHING
21
Some Aspects of Antebellum Publishing
64
Copyright

13 other sections not shown

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About the author (1987)

About the Authors:
John Tebbel is the leading historian of American publishing and author of such books as The Press and the Presidency and Between Covers. Mary Ellen Zuckerman is Professor of Marketing at SUNY Geneseo. She was recently a Gannett Fellow in Media Studies at Columbia University, and is presently at
McGill University as a Visiting Professor.