Between covers: The rise and transformation of book publishing in America
Between Covers goes behind the famous imprints to tell the often surprising story of the men and women who have made up more than two centuries of American book publishing. The only comprehensive, single-volume history of the profession, it is a book rich in life and color, in anecdote and biography. John Tebbel offers fascinating portraits of the founders of the great houses--the Harper brothers, George Palmer Putnam, the Scribners, Henry Oscar Houghton, among them--as well as of the figures who led the industry after the First World War--Alfred A. Knopf, Horace Liveright, Bennett Cerf, Stanley Rinehart, Alfred Harcourt, and many others. Tebbel traces the evolution of the industry through a fascinating series of developments: the astonishing rise of paperbacks before the Civil War, book selling through subscription, the great fiction boom of the 1890s, bouts with censorship, the tremendous growth of specialized publishing, and the escalating role of advertising, promotion, and publicity. The closing pages deal with the explosion in mass market publishing of the postwar era and the entry of conglomerates, and examine the state of publishing today. Based on the author's monumental four-volume History of Book Publishing in the United States, Between Covers will be of enormous appeal to everyone who loves books and reading.
2 pages matching theophilus peterson in this book
Results 1-2 of 2
What people are saying - Write a review
We haven't found any reviews in the usual places.
How Books and Publishing Came to America
THE RISE OF MODERN PUBLISHING
Some Aspects of Antebellum Publishing
13 other sections not shown
advertising Alfred American Anthony Adverse appeared Appleton authors became began Bennett Cerf best sellers best-selling book business book publishing booksellers bookstores Boston brought called censorship century Cerf Charles children's books colophon copies decade dime novels Donald Klopfer Doran Doubleday Dutton early edition editor established Farrar fiction figures firm firm's George George Brett Greenslet Grosset & Dunlap H. L. Mencken Haldeman-Julius Harcourt Harper Haydn Henry Holt Houghton imprint industry issued James John John Farrar Knopf later Library literary Liveright Macmillan Macrae Macy's magazine major manager manuscript mass market Mifflin Morris Ernst Nelson Doubleday newspapers novel paperback partners percent popular president Press printers printing profitable publishing house Putnam reprint retail Scribner selling Sinclair Lewis sold soon story Street success textbook Ticknor titles told trade twenties vice-president volumes William writers wrote York young